The majority of Audi's new brains features were about improving driver safety and there is considerable evidence that such technologies reduce the risk of accidents and loss of human life. So we chose to dramatise the feeling of safety in a charming, magical way. The solution was to use clowns as the cause of all kinds of road silliness that the technology would protect you from. Or as we put it Audi technology made you 'Clown proof'.
小程序
微信
